Alison Roessler - Owner/Founder

Strength and Conditioning Specialist

Competitive, determined, intelligent, driven, caring, passionate, focused, funny, energetic, outgoing, strong, motivated...these are some of the ways people describe Alison in all aspects of her life. Born and raised in Eugene, Oregon, she grew up running through the woods, waterskiing, playing soccer, softball, basketball, and other organized sports. When she was eight, she began running local 5k road races, but it wasn’t until high school that she found her true love and passion in Track and Field. Alison ran the 800 meters in 2:06, and pole-vaulted 12’6 for her high school and on the Junior Olympic level, solidifying herself as one of the top female athletes in her region. Growing up in Track Town USA, Alison dreamed of running track for the University of Oregon and her hometown crowd. Unfortunately, Alison broke her back while pole-vaulting, ending her track and field career in her freshman year in college. It was this event that led Alison to develop her personal training business, and eventually to where she is today as the Founder/Owner of Truve. She began training other athletes, helping them prepare for all levels of competition from middle school to professional athletics, giving them nutritional guidance alongside cardiovascular and strength training. While her passion will always be in athletics, she wanted to touch the lives of more people, so she began training more of the general population (helping people lose/gain weight, rehabilitate from injuries, overcome eating disorders through exercise, ensure healthy pregnancies, combat osteoporosis and other age-related issues, and general health and fitness). Alison believes everyone is an athlete on some level, and she infuses her years of training as an elite athlete into each and every workout.

When Alison is not training both athletes and the general population clientele through private sessions, buddy sessions, and body sculpting/boot camp classes in the San Francisco Bay Area, she's busy working to get her 7,000 square-foot training gym up and running. Truve, her new training facility located at 2345 Broadway in Oakland, CA, will be open for business in the summer of 2014. In addition to all of this, Alison volunteers her time weekly at MLK Jr. Elementary School in Richmond, and runs a non-profit she started in the small rural town of Puerto Viejo, Costa Rica; there, Alison provides everything necessary for kids to obtain an education, and trains a group of 35 aspiring young athletes, ages 5-16.


  • Sports-specific training and programming
  • Extreme weight loss
  • Neurokinetic therapy
  • Z Health
  • Cardiovascular training
  • Strength training
  • Injury rehabilitation
  • Injury prevention
  • Chronic pain management and relief
  • Nutrition
  • PNF stretching
  • Myofascial release through rolling
  • Pre- and post-natal training
  • Youth and older populations
  • Speaks Spanish


  • BA University of Oregon 2005, Romance Languages


  • American Council on Exercise (ACE) Certified
  • Z Health
  • Neurokinetic therapy
  • USA Track and Field Coach



  • 10 years athlete strength and conditioning specialist
  • 7 years general population personal training
  • 7 years group fitness instructor
  • 11 years track and field coach
  • 7 years cross country coach
  • 14 years youth soccer coach